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Efty powers up domain payments potential with new tech from, the world's most secure payment system from a counterparty risk perspective, underpins Efty's domain sales payments system with new integration.

San Francisco, November 27th 2018, the leading provider of secure online escrow payments and online transaction management on the Internet, has struck a new integration deal with Efty, one of the world's leading domain name landing page and investment service providers.

Efty, which has made a name for itself in the domain name sector with its popular commission-free, domain name sales platform, has integrated the recently introduced Platform application programming interface (API) into its online payment processes for buyers and sellers of domain names using its services., which has safely processed over US$3.5 billion in transactions with its secure escrow service, released its API in public beta late last year, giving businesses and individuals the ability to build the functionality of the Platform directly into their online platforms.

Efty has become the latest prominent domain name industry player to adopt the full capabilities of the Escrow API. The integration protects both buyers and the sellers on the Efty site, with acting as a trusted third party, holding the funds for big-ticket items, allowing handover of the domain being transacted to occur prior to funds being released.

" has had a longstanding relationship with Efty, and together we have helped people sell and buy thousands of domains over the years," said General Manager Jackson Elsegood. "With this new integration of the Escrow API, Efty is able to tap into the full potential and latest functionality of the entire Platform."

Efty Head of Product Doron Vermaat said, "the new Escrow API allowed us to integrate Escrow Pay into Efty. With Escrow Pay, we remove a lot of friction from the escrow process because buyers are now redirected to a wizard on where they can complete an escrow transaction in a few easy steps.

"At Efty, we're always looking for the most buyer-friendly workflow possible, and this new integration allows us to deliver on that while ensuring that sellers are protected from counterparty risk with no chargebacks, ever. At the same time, buyers can be assured that their money is safe and secure, held in trust, until they are satisfied they have received what they are paying for," Mr. Vermaat said.

For more information, contact:

Sebastián Siseles Vice President, International
Tel +1 415 801 2271

About is the leading provider of secure online payments and online transaction management for consumers and businesses on the Internet, having safely processed over US$3.5 billion in transactions. Founded by Fidelity in 1999, reduces the risk of fraud by acting as a trusted third party that collects, holds and disburses funds according to buyer and seller instructions. is also the winner of the 2017 BBB Torch Award for Ethics for Silicon Valley, San Francisco and the Bay Area, an award presented to a business that goes above and beyond in their business dealings with customers, other businesses and the community. is a subsidiary of eleven-time Webby Award winning, the world's largest freelancing and crowdsourcing marketplace by number of users and jobs posted. Freelancer Limited is listed on the Australian Securities Exchange under the ticker ASX:FLN

About Efty

Efty improves the way domain name investors manage, market and monetize their portfolios. The company was founded by domain name investor Doron Vermaat and software entrepreneur Lionel Petitiaux and their unique, commision-free business model quickly established the company as the preferred sales platform for thousands of investors. In 2015, Michael Cyger, founder of the award-winning educational website, invested in Efty and joined the leadership team.

For more information, contact:

Doron Vermaat Head of Product
Tel +85 261122306